Paper to Pastry is a fictional cake printing business where the customer works with a designer to create custom cake designs. For this project I worked with a client (student) who created the business. I had to create the branding and send each step to the client for approval and edits. I created a brand brief with the goals, voice, and potential consumer, a logo, color palette, and typography choices. I then put this branding into mock-ups such as a shirt and cake box, pictured below, and made a full stylescape for the brand. For this project I used both Adobe Illustrator and Photoshop.

Stylescape: Brand logo, typography, color, inspiration, slogan, and mock-ups.

Storefront: Logo, Slogan

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