Paper to Pastry is a fictional cake printing business where the customer works with a designer to create custom cake designs. For this project I worked with a client (student) who created the business. I had to create the branding and send each step to the client for approval and edits. I created a brand brief with the goals, voice, and potential consumer, a logo, color palette, and typography choices. I then put this branding into mock-ups such as a shirt and cake box, pictured below, and made a full stylescape for the brand. For this project I used both Adobe Illustrator and Photoshop.
![](https://cdn.myportfolio.com/6c2921fc-0cb9-4209-a8df-13fe5bcbc929/60b8bec6-9b9d-4ab1-a343-8593e7e86133_rw_1920.png?h=8797015262be33e736cad2a508883eaa)
Stylescape: Brand logo, typography, color, inspiration, slogan, and mock-ups.
![](https://cdn.myportfolio.com/6c2921fc-0cb9-4209-a8df-13fe5bcbc929/ab0bca9c-2936-45aa-af12-5b4a699ef1f0_rw_1920.png?h=7ed89f809b291af62383b541d92e6139)
Storefront: Logo, Slogan