Urban Tails is a local pet store. For this project, we were tasked to rebrand an existing business. I wanted to refresh the logo while still sticking with the brand they have built. I created a color palette by researching their brand, and pulling similar colors off their redesigned website. I chose a typography that is playful but modern and still aligned with their urban/city branding. I used Adobe Illustrator to create the logo and Photoshop to refine it. I placed the new logo on signs, bags, and business cards. I also used the updated branding to create example social media posts.

Storefront, instagram, shopping bag, business card

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