Urban Tails is a local pet store. For this project, we were tasked to rebrand an existing business. I wanted to refresh the logo while still sticking with the brand they have built. I created a color palette by researching their brand, and pulling similar colors off their redesigned website. I chose a typography that is playful but modern and still aligned with their urban/city branding. I used Adobe Illustrator to create the logo and Photoshop to refine it. I placed the new logo on signs, bags, and business cards. I also used the updated branding to create example social media posts.
![](https://cdn.myportfolio.com/6c2921fc-0cb9-4209-a8df-13fe5bcbc929/60c3ce25-6fc8-4ca4-a895-eb32cfca339c_rw_3840.jpg?h=c4df779afc8a3093b5e13f7e7277fc4f)
Storefront, instagram, shopping bag, business card